Covenant Church of Schaumburg - social media

Revitalized Social Media Presence

I played a significant role in strengthening the Covenant Church of Schaumburg's online visibility by revamping its social media presence. This included:

Reviving Inactive Accounts: I reactivated the church's existing Facebook and Instagram accounts, allowing for the dissemination of fresh and relevant information about church activities and services.
Expanding Reach: I created new accounts for the church on Twitter and LinkedIn, establishing a broader online presence and fostering connections with a wider audience.

Engaging Content and Events

Through these revitalized and new social media channels, I fostered engagement by:

Sharing Informative Content: I consistently posted relevant and newsworthy content about the church's life, keeping the community informed and interested.
Creating Church Events: I actively initiated and promoted church engagement events to boost morale and encourage participation within the congregation.

Overall Goal: Growth and Relevance

These efforts aimed to leverage the power of social media to achieve two key objectives:

Maintain Relevance: By keeping the online content fresh and engaging, I aimed to ensure Covenant Church of Schaumburg remained relevant in the digital sphere.
Attract New Members: An active and informative social media presence hoped to attract new people to the church, fostering the congregation's growth.

By implementing these strategies, I laid a strong foundation for Covenant Church of Schaumburg to thrive in the digital age.

Target Audience:

Young adults, aged 18-30, Adults, aged 30-50, and Older adults, aged 60+
Families

Social Media Platforms:

The company allowed platforms: Twitter, Facebook, Instagram, and YouTube.

Content Calendar:

Developed a content calendar to plan and schedule social media posts.
Included a mix of blog post promotions and church insights.
Leveraged Christian holidays as awareness days and relevant events for themed content.

Measurement and Tracking:

Monitored key metrics such as reach, engagement, website traffic, and leads generated from social media.
Used analytics tools to understand which content types and platforms resonated best with the audience.
Regularly reviewed and adapted the strategy based on data insights.

Overall, there was an 18% increase in organic impressions.