Digital Ad designed

for Net56.

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I designed this digital ad email as part of an A/B test for Net56 to determine the impact of design complexity on open rates.

 

The test compared a minimalist email featuring a single image with a fully designed email created using Constant Contact.

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A/B Test Results:

• Minimalist Design (Single Image): 10% Open Rate

• Fully Designed Email (Constant Contact): 5% Open Rate

 

Key Takeaway: The A/B test showed a significant increase in open rates (100% increase) for the minimalist email design featuring a single image compared to the fully designed email created using Constant Contact.

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