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Bando USA - social media

I spearheaded Bando USA's digital expansion, propelling them into the competitive social media landscape.
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Prioritizing Engagement: Recognizing the growing influence of social media, I established Facebook, Twitter, and LinkedIn accounts for Bando USA. This facilitated strategically sharing relevant and newsworthy information about the company's products and services.

 

Content is King: By consistently creating and posting engaging content, I kept Bando USA at the forefront of their audience's minds. This wasn't limited to just product information; I fostered a sense of community by creating and promoting employee engagement events, which undoubtedly boosted morale within the company.

 

The Competitive Edge: These strategic social media efforts aimed to elevate Bando USA's digital presence and remain competitive in a crowded marketplace. By harnessing the power of social media, I helped Bando USA stay relevant and connect with its target audience meaningfully.

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Target Audience:

  • Maintenance professionals, agriculture, construction, and automotive aftermarket.

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Key elements include:

  • Product focus: Showcase products with photos, videos, and user-generated content contests.

  • Tradeshow promotion: Build excitement around tradeshow appearances and share key takeaways.

  • Employee engagement: Humanize the brand by featuring employees and company culture.

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Social Media Platforms:

  • The company allows LinkedIn, Facebook, and Twitter/X.

  • Focus on creating high-quality content specific to each platform's strengths

  • Utilize relevant hashtags to increase discoverability.

 

By implementing this social media strategy and consistently creating engaging content, Bando USA began to build a strong online presence, connect with its target audience, and establish itself as a thought leader within the industry. 

 

Overall, there was an 82% increase in organic impressions.

01

Product Showcase

Goals:

  • High-quality product photos featuring Bando USA's belts, drives, or other products.

  • Highlight features and benefits with clear, concise captions.

  • Run contests or giveaways where users submit photos or videos using Bando products.

02

Tradeshow Presence

Goals:

  • Generate excitement before, during, and after tradeshows.

  • Pre-show: Tease participation with booth location and any special activities.

  • During the show: Share live updates, photos from the booth, and stories featuring interactions with attendees.

  • Post-show: Thank attendees for visiting, sharing key takeaways, and generating showcase leads.

03

Employee Engagement

Goals:

  • Humanize your brand by showcasing your team.

  • Highlight holidays and other events

  • Share behind-the-scenes glimpses of company culture and events.

  • Encourage employees to share their experiences on their own social media (with approval), tagging Bando USA.

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