Design for Digital, Print & Web
caraschleckerketter.com
responsive website design
OVERVIEW
A Responsive Website for the Violinist, Cara Schlecker Ketter
Project Goal: Craft a responsive website for Cara Ketter that showcases her performances and allows Users to book violin lessons with her and/or hire her to play for an event.
Target Audience: Aspiring violinists and anyone who wants to book her to play for an event.
Website Features:
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Performance: Immerse yourself in the beauty of Cara's music through the "Performances" section, featuring highlights from her captivating solo and ensemble performances. Explore stunning visuals and engaging descriptions, and get a taste of her dynamic stage presence.
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Instruction: Discover Cara's dedication to nurturing the next generation of violinists in the "Violin Lessons" section. Learn about her teaching philosophy, experience, and qualifications, and see why students of all ages thrive under her guidance.
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Gallery: Be captivated by a visual journey through Cara's career in the "Gallery" section. Browse professional headshots, performance photos, and tour images, gaining a deeper insight into her artistic world.
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Engagement: Stay connected with Cara and her latest endeavors through the "News / TV" and "Videos" sections. Discover media features, upcoming performances, and educational resources, and keep up with her musical journey.
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Booking & Contact: Easily connect with Cara for performance or lesson inquiries through the user-friendly "Book / Pay" and "Contact" sections.
Responsiveness at its Core: The website will adapt flawlessly to any device, from desktop screens to tablets and smartphones, ensuring a consistent and delightful experience for busy adults on the move.
Outcome: Whether you're seeking an exceptional violinist for your event, a dedicated teacher to guide your musical journey, or simply an appreciation for beautiful music, caraschleckerketter.com is your gateway to the artistry of Cara Schlecker Ketter. Explore, engage, and be inspired.
ROLE
User Research, Wireframing, Interaction, Visual design, Prototyping & Testing, Publisher
DURATION
2021
User Research: Pain Points
Low-quality images
Users may encounter low-quality images or poorly lit photographs that fail to capture the true beauty of the musician.
Cluttered
Users may find the website difficult to navigate due to a confusing or cluttered layout.
Loading Time
Users may experience frustrating page loading times or broken links that hinder their browsing experience.
Methods
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Conducted online surveys with violin enthusiasts
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Analyzed user feedback from existing online violinists sites
Findings
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Users want high-quality images and videos.
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Users want to learn about the history of the violinist.
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Users want a website that is easy to navigate and use.
Recommendations
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Create a diverse collection of music videos.
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Use high-quality images and provide detailed descriptions of the events she played.
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Make the website easy to navigate and use.
User Research: Summary
Goal: To understand the needs and expectations of potential users of the website.
Digital Wireframes
Low-fidelity Prototype
Study Type
Unmoderated usability study
Location
United States - Remote
Participants
Five participants
Lengths
20-30 minutes
Usability Study: Parameters
Usability Study: Findings
Checkout
Users wanted to make sure the Checkout process for paying for a lesson or booking her for an event
was seamless.
Mockups: Desktop screen size
Mockups: Screen size variations
Going beyond the desktop, I optimized my mockups for mobile and tablet users based on my initial wireframes. On mobile, a sleek slide-in menu replaces the desktop navigation, and larger buttons ensure effortless browsing and purchasing. Tablet users benefit from a reorganized layout that prioritizes product visuals and descriptions, encouraging them to explore the catalog further. By tailoring the experience for each device size, I aim to ensure a smooth and enjoyable shopping journey for all users.
Headings
I used headings with different-sized text for a clear visual hierarchy.
Alt Text
I designed the site with alt text available on each page for smooth screen reader access.
Accessibility Considerations
Impact
Our target users shared that the design was intuitive to navigate through, more engaging with images, and demonstrated a clear visual hierarchy.
What I Learned
I learned that even a small design change can have a huge impact on the user experience. The most important takeaway for me is to always focus on the real needs of the user when producing with design ideas and solutions.
Takeaways
Follow-up
Conduct follow-up usability testing on the new website.
Identify
Identify any additional areas of need and ideate on new features.