Net56 - social media

Social Media Revamp and Content Strategy

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• I played a crucial role in bringing Net56's social media presence back to life by reactivating dormant accounts on Facebook, Twitter, and LinkedIn.

• By creating and posting fresh, informative content, I kept followers engaged and informed about Net56's cybersecurity services and industry expertise. This content highlighted Net56's unique value proposition and helped establish it as a thought leader in the field.
   

Employee Engagement and Positive Online Presence

• I understood the importance of a positive company culture and implemented initiatives to boost employee engagement through events. This led to a more motivated workforce, which indirectly contributed to a stronger online presence; the engaged employees were more likely to be brand ambassadors and share positive experiences online.
   

Goal: Increase brand awareness, establish Net56 as a thought leader in cybersecurity, and drive traffic to their blog postings.

 

Target Audience:

• Customer base: School Districts, IT professionals, business owners concerned about cybersecurity, or specific industries with high cyber risk.

• Tailor content to address their pain points and cybersecurity needs.
   

Social Media Platforms:

• The company allowed platforms: LinkedIn, Twitter, and Facebook.

• Utilize relevant hashtags to increase discoverability (e.g., #cybersecurity, #infosec).
   

Content Calendar:

• Developed a content calendar to plan and schedule social media posts.

• Included a mix of cybersecurity blog post promotions and industry insights.

• Leveraged national cybersecurity awareness days and relevant events for themed content.
   

Measurement and Tracking:

• Monitored key metrics such as reach, engagement, website traffic, and leads generated from social media.

• Used analytics tools to understand which content types and platforms resonated best with the audience.

• Regularly reviewed and adapted the strategy based on data insights.

 

Overall, there was an 18% increase in organic impressions.