top of page

Net56 - social media

Social Media Revamp and Content Strategy

  • I played a crucial role in bringing Net56's social media presence back to life by reactivating dormant accounts on Facebook, Twitter, and LinkedIn.

  • By creating and posting fresh, informative content, I kept followers engaged and informed about Net56's cybersecurity services and industry expertise. This content highlighted Net56's unique value proposition and helped establish it as a thought leader in the field.

Employee Engagement and Positive Online Presence

  • I understood the importance of a positive company culture and implemented initiatives to boost employee engagement through events. This led to a more motivated workforce, which indirectly contributed to a stronger online presence; the engaged employees were more likely to be brand ambassadors and share positive experiences online.

Goal: Increase brand awareness, establish Net56 as a thought leader in cybersecurity, and drive traffic to their blog postings.


Target Audience:

  • Customer base: School Districts, IT professionals, business owners concerned about cybersecurity, or specific industries with high cyber risk.

  • Tailor content to address their pain points and cybersecurity needs.

Social Media Platforms:

  • The company allowed platforms: LinkedIn, Twitter, and Facebook.

  • Utilize relevant hashtags to increase discoverability (e.g., #cybersecurity, #infosec).

Content Calendar:

  • Developed a content calendar to plan and schedule social media posts.

  • Included a mix of cybersecurity blog post promotions and industry insights.

  • Leveraged national cybersecurity awareness days and relevant events for themed content.

Measurement and Tracking:

  • Monitored key metrics such as reach, engagement, website traffic, and leads generated from social media.

  • Used analytics tools to understand which content types and platforms resonated best with the audience.

  • Regularly reviewed and adapted the strategy based on data insights.


Overall, there was an 18% increase in organic impressions.



Cybersecurity Expertise

  • Promote blog posts on relevant cybersecurity topics like data breaches, phishing attacks, and best practices.

  • Share snippets of blog content with eye-catching visuals to entice users to read the full post.

  • Participate in relevant industry discussions and conversations online.


Employee Engagement

  • Showcase Net56's team of cybersecurity professionals.

  • Take photos showcasing Compay Holiday fun!

bottom of page