Bando USA - social media
I spearheaded Bando USA's digital expansion, propelling them into the competitive social media landscape.
Prioritizing Engagement: Recognizing the growing influence of social media, I established Facebook, Twitter, and LinkedIn accounts for Bando USA. This facilitated strategically sharing relevant and newsworthy information about the company's products and services.
Content is King: By consistently creating and posting engaging content, I kept Bando USA at the forefront of their audience's minds. This wasn't limited to just product information; I fostered a sense of community by creating and promoting employee engagement events, which undoubtedly boosted morale within the company.
The Competitive Edge: These strategic social media efforts aimed to elevate Bando USA's digital presence and remain competitive in a crowded marketplace. By harnessing the power of social media, I helped Bando USA stay relevant and connect with its target audience meaningfully.
Target Audience:
-
Maintenance professionals, agriculture, construction, and automotive aftermarket.
Key elements include:
-
Product focus: Showcase products with photos, videos, and user-generated content contests.
-
Tradeshow promotion: Build excitement around tradeshow appearances and share key takeaways.
-
Employee engagement: Humanize the brand by featuring employees and company culture.
Social Media Platforms:
-
The company allows LinkedIn, Facebook, and Twitter/X.
-
Focus on creating high-quality content specific to each platform's strengths
-
Utilize relevant hashtags to increase discoverability.
By implementing this social media strategy and consistently creating engaging content, Bando USA began to build a strong online presence, connect with its target audience, and establish itself as a thought leader within the industry.
Overall, there was an 82% increase in organic impressions.
01
Product Showcase
Goals:
-
High-quality product photos featuring Bando USA's belts, drives, or other products.
-
Highlight features and benefits with clear, concise captions.
-
Run contests or giveaways where users submit photos or videos using Bando products.
02
Tradeshow Presence
Goals:
-
Generate excitement before, during, and after tradeshows.
-
Pre-show: Tease participation with booth location and any special activities.
-
During the show: Share live updates, photos from the booth, and stories featuring interactions with attendees.
-
Post-show: Thank attendees for visiting, sharing key takeaways, and generating showcase leads.
03
Employee Engagement
Goals:
-
Humanize your brand by showcasing your team.
-
Highlight holidays and other events
-
Share behind-the-scenes glimpses of company culture and events.
-
Encourage employees to share their experiences on their own social media (with approval), tagging Bando USA.